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Comment planifier un événement d’entreprise expérientiel : utiliser l’Afrique comme étude de cas avec des informations tirées d’événements réels tels que les événements Google, Spotify, YouTube et Infinix

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About Course

The course is aimed at people who have never planned an experiential event but have just closed a deal to plan one. It is aimed at those who need a visual explanation on what an experiential event really is. In this course, you would learn how to build event anticipation and how to appeal to the human senses with your event. Achieving an experiential event would be an easy fit for you by the end of this course.
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What I will learn?

  • What an experiential event is.
  • Visual examples on what an experiential event should look like.
  • Sustainability and Social Responsibility
  • Six areas on how to build event anticipation.
  • Audience Analysis and Persona Development
  • How an event should appeal to an attendee’s five senses.
  • Risk Management and Contingency Planning
  • How to achieve an experiential event.
  • Ways to cover bases at an experiential event.
  • Incorporating Technology and Innovation

Course Curriculum

COMMENT PLANIFIER UN ÉVÉNEMENT D’ENTREPRISE EXPÉRIENTIEL : UTILISER L’AFRIQUE COMME ÉTUDE DE CAS, avec des informations sur des événements réels tels que les événements Google, Spotify, YouTube et Infinix.

  • Les éléments de l’organisation d’événements d’entreprise expérientiels (première partie)
  • Les éléments de l’organisation d’événements expérientiels (deuxième partie)

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Student Ratings & Reviews

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Who Should Enroll?

  • Professionals already working in the event industry who want to enhance their skills specifically in planning experiential events.
  • Individuals who are new to event planning and want to build a strong foundation in creating memorable and engaging experiences.
  • Those in marketing and communication roles who want to understand how experiential events can be leveraged for brand promotion and engagement
  • Individuals with a creative background interested in learning how to design and execute visually appealing and immersive event experiences.
  • Individuals with a genuine passion for events, creativity, and creating memorable experiences, regardless of their current professional background.

Class Requirements

  • No previous experience needed – You’ll be taught everything you need to know
  • Internet access
  • Mobile Phone, tablet, iPad, Mac or PC


Mosunmola Nicole Akinwamide
Mosunmola Nicole Akinwamide
CEO IPC-Events Academy Africa / Founder of Inventaa
Enrollment validity: 30 days

This course includes:

  • Quizzes
  • Downloadable resources
  • Access on mobile device and other devices.
  • Certificate of completion

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